Why Kings?
Every business strives to create a point of difference, to gain that competitive edge but rarely does that translate to uniqueness and a truly successful business model. Kings Cars is that exception. And over the last eight years this first generation business has emerged as a recognised leader in the Australian Automotive Industry.
At the heart of our success has been the preparedness to listen to and interact with the Consumer in the way they prefer, rather than try to dictate and control the sales process. Kings Cars total focus and commitment to its Customers has created an open and transparent sales experience that is enjoyable to all.
NO Commissions
Kings Cars is believed to be the only Dealership in Australia that does not pay its Sales Professionals commission. This NO Commission policy ensures not only that the Customer’s needs are the primary focus but it significantly reduces the pressure levels in the Sales Process and creates a mutually relaxed environment and a team approach to every Customer with everybody striving to make the Customers experience a positive one.
Clear Price Policy
We recognise that buying a Car is a big thing for most people and it should be enjoyable for them, not something they dread. We ensure our People and our Policies are in tune with Consumers needs thereby making it a pleasant experience. To assist this further we remove entirely the “getting a price” issue as all new and used cars have the drive away price which includes all accessories, registration and government charges displayed clearly on them.
Award Winning Customer Service
As they say, “talk is cheap” but National Award holder for Mitsubishi for Customer Satisfaction in both Sales and Service as independently measured by AC Nielsen reinforce that Kings Cars delivers on its promises and indeed is on the right path and well prepared for the exciting changes that lie ahead.
Tangible Benefits
Kings are committed to building relationships with their Customers and working hard to retain their business beyond that first sale and are always striving to improve on the value and experience; an example was the recent successful and much appreciated initiative with the introduction of “free car wash for life” offer at our Ballarat dealership. Simply by purchasing a car from Kings you get to use our Car Wash for free. By maintaining the servicing of the vehicle with Kings ensures you receive this for the life of the vehicle ownership and what’s more you can use it as many times as you like. It's just one of the unique advantages of buying your next car from Kings Cars.
Ongoing Staff Education
Kings commitment to their Staff is as important as their commitment to its Customers and Kings Cars believe it is essential that all team members are continually kept up to date with training and provided with the latest tools and equipment to ensure optimum knowledge and quality and provide stimulus for their professional careers. With the electric and hybrid vehicle revolution imminent, Kings have developed Customised Training Programs for their Service Technicians to ensure they are fully prepared and can service with confidence all this new technology.
Three Service Locations
Kings recent development of a new Great Wall Dealership and Vehicle Service Centre in Geelong now means our Customers will be able to enjoy Kings Cars award winning Customer Service at 3 locations including Ballarat, Ararat .
Genuine Parts
We use and recommend genuine parts for your Vehicle to ensure optimum performance and reliability.
Pick Up And Deliver
Kings Cars have a dedicated courtesy Car Driver who will pick you or your car up from home or work to spare you any inconvenience. The local service is absolutely free and is enjoyed by many of our loyal customers.
Loan Cars
If you require a vehicle to get around in whilst your vehicle is being serviced, we can provide a loan/evaluation vehicle for you to minimise disruption. Bookings are essential.
Community Contributor
KINGS Cars has been a keen sponsor of Local Charities, Schools and Sporting Clubs since its inception, through pledges and donations of goods, services and of course monetary. Kings Cars also is a keen supporter and sponsor of community sporting and arts events.
